Extend Product Page Gallery to Support Videos & GIFs

Background
Our current product detail page gallery only displays images. These are synced from Shopify, where product images are stored.

Problem
When a video is uploaded to a product in Shopify, it does not play on our product page. At the moment, the gallery only supports static images, which limits the way we can present products.

Suggestion
Enhance the product page gallery so that it can display not only images but also GIFs and videos. All media should continue to be pulled directly from Shopify and shown in the same carousel.